Making the World a Better Place #brightFuture

As parents we all want the world to be a better place for our children and make changes to our own lives to try and make that happen. Unilevers brightFuture initiative focuses on making small changes that can make big differences.

83% of British parents feel that having children made them want to change an aspect of their lives for the better and a whopping 9 out of 10 parents (along with 8 out of 10 children) agree that if everyone did something small to improve the environment the world could be a better place. So what can we do day to day in our family lives to make a difference?
There are various things we do as a family to help the environment, recycling is a simple and obvious one, even the children love to involved in making sure card and paper go into the correct bin and helping to wash out yogurt pots to be reused for glue and paints. We try to keep food waste to minimum by meal planning and using up any leftovers. We also have a huge stash of cloth nappies which of course reduces the amount of disposable nappies going to landfill. I also use public transport, we are fortunate to live in an area with good transport links. All of these things benefit the environment and as an added bonus our bank account too.

There are other ways to help ensure a brighter future for our children. Like most children my boys are little bundles of energy and we try to make sure they go outside for a good play every day. There are countless studies stating the long term benefits of outdoor play and it really does improve futures.
Of course that outdoor fun inevitably means we end up with wet muddy clothes from jumping in puddles, grass stains from hill rolling and pockets with leaves and other gifts from nature inside. Persil encourages all of this outdoor play and is suitable for washing those mucky clothes at 30°, which goes back to small steps for helping the environment, add to that a quick wash cycle and you are using less water, yet another small step to make the world a world a better place.

Unilever brightFuture, persil

Unilever are working to improve lives with the brightFuture initiative with its range of products. For example Domestos has commuted to helping 25 million people gain improved access to a toilet by 2020, that is pretty awesome., we take toilets so much for granted that it can be easy to forget those that don't have access. Persil has backed a global initiative 'Learning for Tomorrow' partnering with UNICEF to help children in some of the world's toughest areas the chance to access quality education. Again in the UK we take education for granted and have options available to us. And then there is the Dove Self-Esteem Project which many of us will have seen. Working with leading psychologists, academics and expert to create resources and materials to help young people develop a positive relationship with the way they look. This project has reached over 19 million young lives. Those are pretty amazing numbers.

Unilever products

Have you taken any small steps to help make a #brightFuture?

This post is an entry for BritMums #brightFuture Challenge, sponsored by Unilever

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